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Poppy Flower

Professional Experience

August 2025 - Present

Public Relations Manager

  • Lead media strategy and execution for client campaigns, securing coverage across top-tier local, national, and trade outlets.

  • Craft press materials, media kits, and prep documents while monitoring coverage and delivering actionable insights to enhance campaign performance.

Teller PR

New York, NY

June 2025 - September 2025

Event Planner

New York, NY

  • Raised $54,000 in sponsor and exhibitor revenue for the PVMH Conference, over 239.5% more than last year, through strategic outreach, customized partnership packages, and strong relationship-building with mission-aligned organizations.

  • Executes all conference marketing and communications for PVMH's 2025 conference, including email campaigns, social media copy, and cross-promotional partner outreach.

  • Manages all speaker and presenter coordination, including travel, lodging, scheduling, and onsite logistics for faculty.

  • Leads all on-site event operations, including registration, session transitions, exhibitor support, and speaker hospitality, to ensure a seamless attendee experience.

  • Maintains project timelines and task tracking for the planning team, ensuring deadlines are met across multiple workstreams.

University of Colorado
School of Nursing

June 2025 - Present

Head of Strategic Communications & Social Media

New York, NY

  • Directs all communications and social media strategy for H.O.L.I., leading donor messaging, fundraising campaigns, and sponsorship cultivation to advance organizational growth.

  • Designs and executes monthly newsletters and social media content, increasing supporter engagement and keeping donors connected to impact stories.

  • Provides brand-aligned design support for fundraising appeals and event collateral, ensuring consistent and professional presentation.

  • Led marketing and social media outreach for the 2025 H.O.L.I. Bowlers Fundraising Tournament, raising $16,700 through strategic communications, donor cultivation, and event promotion.

Hands of Love International

November 2024 -
June 2025

Director of Communications & Development 

GID Consulting, LLC

New York, NY

  • Raised over $46K in under 90 days for the University of Colorado’s PVMH 2025 conference and helped launch a $600K capital campaign for Lakou through strategic digital fundraising and donor engagement.

  • Led donor cultivation and corporate partnership efforts, crafting seasonal appeals and multi-channel campaigns that drove meaningful fundraising results.

  • Created compelling newsletters, email campaigns, and visuals that deepened donor relationships, boosted retention, and inspired action.

  • ​Supported PR and fundraising campaigns by developing outreach materials, tracking engagement metrics, and elevating organizational visibility.

April 2024 - October 2024

Account Executive

SourceCode

New York, NY

  • Created detailed, client-facing reports and analyses, while facilitating quarterly strategy sessions, and maintained client trackers for coverage, open opportunities, and event management.

  • Led the development and strategy of innovative campaign concepts across various verticals, including B2B, consumer, and lifestyle, to drive brand recognition and consumer loyalty.

  • Established key performance indicators (KPIs) to track the effectiveness of communication strategies, providing data-driven insights that informed future campaign optimizations.

May 2023 -
April 2024

Speaker Management Associate

cred

New York, NY

  • Pitched, secured, and coordinated national and international speaking engagements for thought leaders and executives at events, including Web Summit, Collision, and HBS Tech Conference, among other key tech industry events. 

  • Managed all client activities including drafting and providing monthly client facing reports, coordinating and facilitating quarterly client meetings, and updating all client facing documents for accurate and timely updates.

  • Owned relations with key media including the creation of strategized angles, drafting of  pitches to share client news, and maintaining open communication with key media targets. 

  • Provided data-driven insights to inform future campaigns by establishing and tracking the effectiveness of key performance indicators (KPIs), unique to each client. 

December 2021 - May 2023

Account Executive

Pace Public Relations

New York, NY

  • Created and elevated relationships with media to secure high-impact placements in print, digital, and broadcast outlets, including CNBC, CBS News, CNN, and Fox Business.

  • Authored and distributed press releases via PR Newswire, Business Wire, and GlobeNewswire. Ideated, drafted, and finalized a range of owned content for clients, including bylines, articles, and other digital content.

  • Developed comprehensive communication toolkits to ensure consistent messaging across all client touchpoints, leading to a 20% increase in brand recognition.

Fall 2021

Communications Intern

Committee of 100

New York, NY

  • Drafted and edited compelling communications materials that effectively supported fundraising initiatives and client objectives, ensuring clear and consistent messaging.

  • Collaborated with internal departments and clients to streamline communication processes, enhancing information flow and supporting successful nonprofit campaigns.

  • Conducted in-depth research on industry trends and nonprofit best practices to develop strategic communications that elevate client engagement and drive fundraising success.

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