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Poppy Flower

Professional Experience

November 2024 - Present

Director of Communications & Development 

GID Consulting, LLC

New York, NY

  • Proven fundraiser with a successful donor engagement, prospect cultivation, and corporate partnership support track record. Successfully helped raise over $40K in under 90 days to meet urgent campaign goals for the University of Colorado.

  • Develops and executes seasonal appeals and capital campaign strategies, including drafting donor-facing content and coordinating multi-channel activations to drive engagement and fundraising results.

  • Creates compelling newsletters, visually engaging graphics, and emails that inspire donor action, strengthen relationships to increase retention.

  • Leads strategic outreach and supports PR campaigns by coordinating communications, analyzing engagement metrics, and developing materials that elevate visibility and impact.

April 2024 - October 2024

Account Executive

SourceCode

New York, NY

  • Created detailed, client-facing reports and analyses, while facilitating quarterly strategy sessions, and maintained client trackers for coverage, open opportunities, and event management.

  • Led the development and strategy of innovative campaign concepts across various verticals, including B2B, consumer, and lifestyle, to drive brand recognition and consumer loyalty.

  • Established key performance indicators (KPIs) to track the effectiveness of communication strategies, providing data-driven insights that informed future campaign optimizations.

August 2023 - January 2024

Speaker Management Associate

cred

New York, NY

  • Pitched, secured, and coordinated national and international speaking engagements for thought leaders and executives at events, including Web Summit, Collision, and HBS Tech Conference, among other key tech industry events. 

  • Managed all client activities including drafting and providing monthly client facing reports, coordinating and facilitating quarterly client meetings, and updating all client facing documents for accurate and timely updates.

  • Owned relations with key media including the creation of strategized angles, drafting of  pitches to share client news, and maintaining open communication with key media targets. 

  • Provided data-driven insights to inform future campaigns by establishing and tracking the effectiveness of key performance indicators (KPIs), unique to each client. 

December 2021 - May 2023

Account Executive

Pace Public Relations

New York, NY

  • Created and elevated relationships with media to secure high-impact placements in print, digital, and broadcast outlets, including CNBC, CBS News, CNN, and Fox Business.

  • Authored and distributed press releases via PR Newswire, Business Wire, and GlobeNewswire. Ideated, drafted, and finalized a range of owned content for clients, including bylines, articles, and other digital content.

  • Developed comprehensive communication toolkits to ensure consistent messaging across all client touchpoints, leading to a 20% increase in brand recognition.

Education

Masters in Public Relations &
Corporate Communications

New York University

New York, NY

Andrea earned her master's degree in Public Relations and Corporate Communication from New York University, where she honed the craft of shaping narratives and building authentic connections. Her time at NYU sharpened her strategic thinking, blending the art of storytelling with the science of communication to elevate brands and engage audiences on a deeper level.

Bachelor of Arts in Communication

Hunter College

New York, NY

Andrea graduated from Hunter College with a degree in Spanish and English translation and interpretation and a minor in French. Her studies revealed that translation goes beyond word-for-word conversion; it’s about capturing the heart of a message and communicating it with clarity and impact — a principle that mirrors her approach to public relations, where understanding and conveying the core story is everything.

Professional Skillset

  • Adobe Creative Suite, Brand Management & Messaging, Branding, Campaign Strategy, Canva, Content Creation & Multiplatform Writing, Copywriting, CRM Tools, Crisis Communication & Reputation Management, Digital Communications, Donor Cultivation, Donor Engagement, Email Marketing, Fundraising, Graphic Design, Loomly, Media Relations & Stakeholder Management, Newsletters, Non-profit, Prospect Outreach, Stakeholder Relations, Visual Storytelling.

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